top of page
A media thinker with business acumen.
“I work in the in-between.
Somewhere between fact and feeling, design and ruin, the world as it is and the story it’s trying to tell."
_edited.jpg)
My Journey
Alongside my role as Managing Director of RICE Media, I also run The Gulf-ASEAN Exchange, a media initiative by Bayn Works that delivers insights, analysis, and stories at the intersection of the Gulf and ASEAN markets.
We explore how brands, businesses, and capital move across borders—and what it takes to build meaningful connections with cultural depth and strategic intent in two of the world’s fastest-evolving regions.
Business Consultancy | Brand & Content Strategy | Campaign Management | Social Media | Events & Experiences | Overseas Trade Missions | SEA & Middle East Cultural Insight
My goal is to help businesses grow across borders, by making sure their stories land with meaning, not just reach.
I focus on cultural sensitivity, not as a checklist, but as a bridge, so brands can resonate deeply with the people they’re meant to serve.
Featured Clients & Partners
My collaborations have been with diverse brands and organisations, each representing a unique story and purpose. Together, we've created impactful campaigns and initiatives that resonate with audiences across regions and drive positive change.
.png)
Insights & Reflections
bottom of page